Privacy statement

This statement demonstrates our commitment to your privacy, to explain how we collect information and to explain how we use the information we collect about our website users. If you have any questions about this privacy statement please address them to:


This privacy statement refers exclusively to and does not necessarily reflect the use of data gathered by Media Analytics, its subsidiaries or associates through any other medium. This statement is subject to change and alteration at any time. The way we use any information will be subject to the privacy statement that is current when that information is gathered. Please check this page regularly to see any changes.

How we collect and use information


Cookies are short strings of code sent to your browser and stored on your computer’s hard drive. Most commercial websites use cookies. We may use cookies to store information about the time and extent of your use of If you have a account we may also use cookies to keep track of your account details and to see activity through your account. We use the information gathered from cookies for purposes of system administration and to track potential abuse of our terms and conditions of use. We also use aggregated information from cookies for purposes of marketing and as information to potential advertisers and subscribers. We do not use this information in any way that is personally identifying.

Most browsers have 'preference' settings which alert you when cookies are being sent and allow you to reject them before they are sent or delete them after they have been sent. If you accept cookies, you will find the site much easier to use, particularly for areas of the website only accessible with a account. If you choose to reject cookies you will still be able to use some parts of, but you may find there are parts of the site which you cannot access.

Some of our business partners use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and accept no responsibility for them.

IP address

Your IP address is a code which is assigned to your computer every time you connect to the Internet. Typically for home users it will not identify your computer exactly but will identify the service provider via whom you connect to the internet. We use aggregated IP address information to compile reports on the demographics of the usage of for purposes of system administration, marketing, as information to potential advertisers and subscribers, and to track potential abuse of our terms and conditions of use. We do not use IP address information in a form that is personally identifiable except where that IP address has been responsible for violation of our terms and conditions of use.

Subscriptions, sales, free trials and other services

When you use to subscribe to Water Desalination Report, to register for a free trial, to update your subscription data, or for other purposes requiring a user account, we will need you to provide certain information (name, address, email, and so on). This information is necessary for us to process your order or update your details. Except where necessary in connection with services provided by appropriate intermediaries, who will be required to comply with the confidentiality provisions of this policy, or as expressly provided herein, Media Analytics will not disclose any personal information identifying users to any third party, unless required by law or otherwise needed in connection with legal proceedings or unless we have received your consent. Personal information and any other communications or information supplied to Media Analytics may be used by Media Analytics for internal business and research purposes and to help enhance and develop our websites.

From time to time Media Analytics and its subsidiaries and associate companies may use your details to contact you with information about other offers and services we provide and which we believe will be of interest to you. If you do not wish to receive this information please contact us, providing us with your exact name and address details so that we can be sure your information is removed from our mailing list.

If you provide credit card details to subscribe to Water Desalination Report or pay for any other product or service which may become available on, those details are only accessible to our credit card merchant partners, WorldPay, and Media Analytics has no access to them. Media Analytics cannot accept any responsibility for information transferred to WorldPay.

Newsletter and information sign up

If you sign up for Water Desalination Report or any other newsletter we might offer on we will hold your email address securely and in such a way that it cannot be read by anyone. We will make sure that each newsletter carries information about how to opt out of the list and how to remove your name from the list, in case you wish to stop receiving the newsletter.

Public forums

Discussion of Water Desalination Report articles is currently available on and we may make other public forums for feedback, discussion and contribution available in the future. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. Media Analytics will not take any responsibility for any collection or disclosure of information disclosed in such forums.

Advertisers and commercial associates contains advertisements and promotional links to websites operated by third parties. While we would never knowingly link to a site which we believed to be trading in bad faith, is not responsible for the content of these websites and we take no responsibility for the content, privacy practices, goods or services offered by these sites.

Contextual links

Pages on may contain links to third party websites. These links, provided by contributors to, are provided on a contextual basis and are relevant to the essays in which they appear. Media Analytics is not responsible for the content, business practices or privacy practices of such websites.

Security uses SSL (secure socket layer) encryption for all financial transactions (e.g. subscribing to Water Desalination Report using our online service). All data we collect about users of is similarly protected.

Accepting this privacy statement

By using you signify your acceptance of this privacy statement and our terms and conditions of use. If you do not agree with, or are not comfortable with, any policy in this statement, your only remedy is to not use

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